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Business writing

I've written for business since 2012, with a specific emphasis on writing for SaaS technology companies, ranging from blogs, to content marketing articles and ebooks, to ghostwriting and speech writing for executives, video scripts, and more.

Contentful website •

Web copy and quiz: Finally, a content platform that speaks your marketing love language

There are as many different ways to deliver a great campaign as there are ways to show you care. But we tend to think they fall into five main groups–we call them the 5 marketing love languages. Which one describes you? Or your colleagues?

There are as many different ways to deliver a great campaign as there are ways to show you care. But we tend to think they fall into five main groups–we call them the 5 marketing love languages. Which one describes you? Or your colleagues?
Contentful blog •

Blog post: The 5 Marketing Love Languages — what’s yours?

Contentful loves marketers. We know you put your heart into each and every experience you deliver to your customers. And just like in matters of the heart, your unique strengths and traits help you do your job.

We're marketers too — we lose sleep thinking about the same pain points and challenges you face. “How do I launch experiences that are valuable and consistent?” “How do we fold AI and personalization into our strategy?”

We all know the importance of understanding our loved ones’ love language to connect with them better, and marketers are no different. Now, we have our own love language to help us connect better with our colleagues and our customers.

We hope you see yourself (or someone you know) in one of our Five Marketing Love Languages.

Web copy: About Contentful – Transforming the world with every experience

First we pioneered how businesses reach their customers with a Headless CMS. Now we’re leading the way forward with our composable content platform.

Founded in 2013 by Sascha Konietzke and Paolo Negri, Contentful has pioneered the headless CMS space to become the leading intelligent composable content solution in the market, revolutionizing content experiences for over 4,000 organizations including 30% of the Fortune 500.

With a $175 million Series F funding led by Tiger Global, Contentful soared to a valuation of over $3 billion.
Fast Company •

Executive ghostwriting: How surfing helped a new CEO ride the crazy waves of 2020

I was lucky. Very often when an outsider gets “the phone call” to take on the CEO role of a company, it isn’t because things are going well. But when I was asked to join Contentful as CEO in 2019, all signs were positive. The market potential was enormous and our cofounder and first CEO, Sascha Konietzke, was ready to move the business from the startup phase to the scale-up phase.
Contentful blog •

Blog post: From diesel engines to content engines

Finnish marine and energy company Wärtsilä has been operating for over 186 years. Wärtsilä has led engineering innovation since its founding, including manufacturing Finland’s first diesel engine in 1938.

Today, Wärtsilä produces some of the most significant advancements in environmentally friendly, energy-efficient technologies and low-emission fuels. It aims to build a zero-emissions society through energy intelligence, market-shaping and innovation. A big mission with a large workforce behind it –– Wärtsilä employs nearly 20,000 people in over 200 locations worldwide.
Contentful blog •

Blog post: What developers need to know to get started with Contentful

Contentful’s own developer evangelist, Amelia Winger-Bearskin, has been programming computers since she was a child. She got a Commodore 64 from her dad at age 5, and that path led her all the way to a masters degree from NYU in Interactive Telecommunications, and eventually to sharing her passion for technology with other developers at Contentful.

Amelia sat down with Marcelo Lewin, host of the podcast Contentful creators, to talk about the ins and outs of Contentful’s capabilities.
Contentful blog •

Blog post: Optimizely and Contentful’s partnership helps teams deliver better digital experiences

As a tool for continuous experimentation and improvement, Optimizely helps teams iterate and learn across the entire user journey to find the most successful way to deliver an engaging digital experience. And, they’re a close partner of Contentful, both inside and out of the DXS alliance. The Optimizely app allows Contentful users to conduct A/B testing directly through the web app — no developer and no tab-switching needed.
Cloudability •

Blog post: Migrating? Optimizing? You Need a Cloud Strategy

Cloud continues to become easier to use, but controlling costs and usage can get complex. Here are two scenarios where a cloud migration strategy can boost business and financial agility at scale, no matter where your organization is in its cloud journey.

After an exciting AWS re:Invent 2017 and with cloud growth continuing to boom, there’s no surprise that many enterprises are starting to fully adopt the cloud. Along with those large entities, many nimble, cloud-native companies continue to sp
Cloudability •

Blog post: How DataVisor Leverages Cloudability to Continuously Optimize Cloud Spend

Learn how DataVisor built a culture of real-time cost tracking to uncover optimization initiatives that could be taken to improve cloud spend and utilization.

DataVisor Enterprise is a robust, AI-based fraud detection solution that combines best-in-class machine learning technology and a powerful investigative workflow to protect businesses and their users against the most sophisticated forms of fraud and abuse.

The huge volume of customer data processed by Datavisor on a continuous basis resu
Cloudability •

Blog post: Your Cloud Journey is Complex, But We Can Help

Succeeding on the cloud means matching tech needs to business needs — which is not an easily accomplished task. Learn how we help customers like Uber, Seek and Atlassian save and scale efficiently throughout the three distinct phases of their cloud journey.

Succeeding on the cloud means matching tech needs to business needs — which is not an easily accomplished task. It’s a complex journey with several distinct phases, each of which affect your business differently.

Optimizing growing costs an
Cloudability •

Case study: How Cimpress Saved on AWS and Gained Critical Insights

The cloud is complicated no matter how large or small your business is. Being a global company with 28 different business units running on AWS makes it even more complex. Cimpress is a global leader in customizable printed goods, and like other large companies scaling on the public cloud, Cimpress’ teams started encountering challenges when it came to getting an accurate picture of their cloud spending and usage.

When they first approached Cloudability the main goal was to address their lack of
Cloudability •

Blog post: Opening Our Doors to Our Community

This week, Cloudability moved into its “new” office space — well, new to Cloudability. 334 NW 11th has been home to many significant players in the Portland tech space over the years, including Simple, Jama, Urban Airship and Opal, and now Cloudability is continuing the building’s story.

Wednesday we held an open house and welcomed members of the community to kick off the next chapter of Cloudability with us and explore our new space.
Cloudability •

Learn How Cisco Umbrella Achieved a Massive 91% AWS RI Coverage with Cloudability

Learn how Cisco Umbrella worked with Cloudability to immediately increase cloud cost accountability and management while improving their AWS RI coverage to a staggering 91%.

When businesses want to scale quickly on Amazon’s public cloud (AWS), Reserved Instances (RIs) are generally the quickest path to savings. For organizations large and small that are willing to commit to an RI saving strategy and put a culture of cost management in place, the rewards can be massive.

Led by Engineering Manag
Urban Airship •

Product marketing: Mobile Wallet Explained

In general, the term “mobile wallet” (also referred to as “digital wallet,” “wallet passes,” “wallet card,” or “mobile wallet passes”) describes content or information in the form of a wallet item or pass stored in the Apple Wallet or Google Wallet apps. Think of it as the digital equivalent of all the everyday things included in a physical wallet, like loyalty cards, coupons, business cards, tickets, credit cards, and more.

Mobile wallets are rarely forgotten because they’re stored on your consumer’s phone. How many times have you gone to a store and forgotten the coupon you were saving or the loyalty card you just signed up for? They are also very effective and efficient for a business because a wallet pass can be easily created, managed, and updated, allowing a business to significantly reduce the cost of a traditional (physical) card program by 10x-25x.
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