Leslie McCollom

Leslie McCollom, author, writer, and content professional

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Content marketing, thought leadership and lifestyle

Contentful blog •

Optimizely and Contentful’s partnership helps teams deliver better digital experiences

As a tool for continuous experimentation and improvement, Optimizely helps teams iterate and learn across the entire user journey to find the most successful way to deliver an engaging digital experience. And, they’re a close partner of Contentful, both inside and out of the DXS alliance. The Optimizely app allows Contentful users to conduct A/B testing directly through the web app — no developer and no tab-switching needed.
Contentful blog •

What developers need to know to get started with Contentful

Contentful’s own developer evangelist, Amelia Winger-Bearskin, has been programming computers since she was a child. She got a Commodore 64 from her dad at age 5, and that path led her all the way to a masters degree from NYU in Interactive Telecommunications, and eventually to sharing her passion for technology with other developers at Contentful. Amelia sat down with Marcelo Lewin, host of the podcast Contentful creators, to talk about the ins and outs of Contentful’s capabilities.
Cloudability •

Registration is Open for CloudyCon! – Why You Need to Be There

CloudyCon registration is live! Here's why you should attend the first ever conference for FinOps. Cloudability is proud to open registration for CloudyCon – the first ever conference for FinOps! Click here to register. FinOps brings IT, Business and Finance teams together to become more efficient and master their cloud spending. Led by the FinOps Foundation, the FinOps cloud operating model is changing how businesses approach cloud spend and building better, more efficient clouds. Taking pla
Cloudability •

AWS RIs vs. GCP CUDs: A Look Below The Surface

AWS' RIs and GCP's CUDs might look the same — but there are some big and important differences when you look below the surface. Amazon Reserved Instances (RIs) and Google Compute Engine Committed Use Discounts (CUDs) are both examples of getting a discount by committing to buy cloud services “in bulk” ahead of time. Commitments like these are an alternative to buying services on demand for just what you need. Whether you plan to use a hybrid strategy that encompasses both clouds, or are lookin
Cloudability •

How DataVisor Leverages Cloudability to Continuously Optimize Cloud Spend

Learn how DataVisor built a culture of real-time cost tracking to uncover optimization initiatives that could be taken to improve cloud spend and utilization. DataVisor Enterprise is a robust, AI-based fraud detection solution that combines best-in-class machine learning technology and a powerful investigative workflow to protect businesses and their users against the most sophisticated forms of fraud and abuse. The huge volume of customer data processed by Datavisor on a continuous basis resu
Cloudability •

Migrating? Optimizing? You Need a Cloud Strategy

Cloud continues to become easier to use, but controlling costs and usage can get complex. Here are two scenarios where a cloud migration strategy can boost business and financial agility at scale, no matter where your organization is in its cloud journey. After an exciting AWS re:Invent 2017 and with cloud growth continuing to boom, there’s no surprise that many enterprises are starting to fully adopt the cloud. Along with those large entities, many nimble, cloud-native companies continue to sp
Cloudability •

Your Cloud Journey is Complex, But We Can Help

Succeeding on the cloud means matching tech needs to business needs — which is not an easily accomplished task. Learn how we help customers like Uber, Seek and Atlassian save and scale efficiently throughout the three distinct phases of their cloud journey. Succeeding on the cloud means matching tech needs to business needs — which is not an easily accomplished task. It’s a complex journey with several distinct phases, each of which affect your business differently. Optimizing growing costs an
Cloudability •

How Cimpress Saved on AWS and Gained Critical Insights

The cloud is complicated no matter how large or small your business is. Being a global company with 28 different business units running on AWS makes it even more complex. Cimpress is a global leader in customizable printed goods, and like other large companies scaling on the public cloud, Cimpress’ teams started encountering challenges when it came to getting an accurate picture of their cloud spending and usage. When they first approached Cloudability the main goal was to address their lack of
Cloudability •

Learn How Cisco Umbrella Achieved a Massive 91% AWS RI Coverage with

Learn how Cisco Umbrella worked with Cloudability to immediately increase cloud cost accountability and management while improving their AWS RI coverage to a staggering 91%. When businesses want to scale quickly on Amazon’s public cloud (AWS), Reserved Instances (RIs) are generally the quickest path to savings. For organizations large and small that are willing to commit to an RI saving strategy and put a culture of cost management in place, the rewards can be massive. Led by Engineering Manag
Urban Airship •

Web Copy: Mobile Wallet Explained

In general, the term “mobile wallet” (also referred to as “digital wallet,” “wallet passes” or “wallet card” or “mobile wallet passes”), describes content or information in the form of a wallet item or pass stored in the Apple Wallet or Android Pay apps. Think of it as the digital equivalent of all the everyday things included in a physical wallet like loyalty cards, coupons, business cards, tickets, credit cards and more. A big benefit of a mobile wallet is that it’s rarely forgotten because i
Urban Airship •

Blog Post: Do You Feel Lucky? How Apps Can Use Gamification to Foster Mobile Engagement

St. Patrick's Day has us thinking about luck. It’s a great feeling when luck is on your side — in fact, the feeling of winning is often so good that it’s enough to make a behavior into a habit. Many of today’s leading mobile apps use this great feeling as a motivator to get users to return to their apps again and again by employing gamification. “Gamification” is the use of game mechanics and rewards in non-game applications to increase engagement and loyalty. Incorporating elements such as luc
Urban Airship •

Blog Post: The Best App We Have Ever Seen: BagelNOW

Holes — they’re everywhere. But what if a hole could mean a whole new world … of opportunity? Enter BagelNOW, the premier bagels on-demand service and a powerful, user-friendly app for iPhone and Android. Think of BagelNOW as an Uber, but for bagels. At Urban Airship, we know that engaged mobile users become lifelong brand advocates, and a crucial component of mastering mobile engagement is giving your users what they want. BagelNOW gives consumers exactly what they want — bagels — when they w
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