Blog Post: Sprint Goes for the Goal at Copa América with Mobile Wallet

As a major sponsor of the 2016 Copa América Centenario, Sprint is helping to celebrate fans' passion for soccer in the tournament's 100th year, which is being held for the first time ever outside of South America in 10 locations across the United States. Not only can Sprint customers watch every live match of 2016 Copa América Centenario for free with no data charges when they sign up for the fuboTV app (after 60 days, pay $9.99/mo plus data usage), Sprint’s next-level sweepstakes offers the ch

Blog Post: NBA App Engages Fans During Finals

The NBA finals begin tonight, with the Cleveland Cavaliers taking on the Golden State Warriors in the Bay Area, and Airshippers are caught up in the excitement! Of course, those in our San Francisco office are big Warrior fans, but we’re rooting for the Cavs too. They have achieved great mobile engagement with their app! No matter which team you favor, the NBA app is a great companion to the series. Looking at the app, there are a lot of things they are doing really well to drive greater mobile

Blog Post: All in a Day’s Work at a Hackathon

Last week, Urban Airship engineers visited Google HQ to participate in an Android Pay Hackathon, coming on the heels of Google IO. A hackathon is an event in which a group of engineers, developers, etc. meet with a single goal in mind: to architect and code your way to a solution in the quickest, most efficient way possible. It’s exciting — exercising both adrenaline and technical creativity amongst your cohorts. In attendance were Urban Airship engineers Stefan Lynggaard, Jamie Clinton and Jef

Blog Post: How To Achieve an 878% ROI on Mobile Engagement Initiatives

Many companies in the consideration stage of growing direct mobile relationships with customers might start by assessing if the expense compared against the benefit. Calculating a proposed return on investment (ROI) before committing to a new expense can be challenging, but good news! We worked with Forrester Consulting to help with the task. A September 2015 study conducted by Forrester Consulting, “The Total Economic Impact of Urban Airship’s Mobile Engagement Platform,” and commissioned by U

Blog Post: The Best App We Have Ever Seen: BagelNOW

Holes — they’re everywhere. But what if a hole could mean a whole new world … of opportunity? Enter BagelNOW, the premier bagels on-demand service and a powerful, user-friendly app for iPhone and Android. Think of BagelNOW as an Uber, but for bagels. At Urban Airship, we know that engaged mobile users become lifelong brand advocates, and a crucial component of mastering mobile engagement is giving your users what they want. BagelNOW gives consumers exactly what they want — bagels — when they w

Blog Post: Do You Feel Lucky? How Apps Can Use Gamification to Foster Mobile Engagement

St. Patrick's Day has us thinking about luck. It’s a great feeling when luck is on your side — in fact, the feeling of winning is often so good that it’s enough to make a behavior into a habit. Many of today’s leading mobile apps use this great feeling as a motivator to get users to return to their apps again and again by employing gamification. “Gamification” is the use of game mechanics and rewards in non-game applications to increase engagement and loyalty. Incorporating elements such as luc

Web Copy: Mobile Wallet Explained

In general, the term “mobile wallet” (also referred to as “digital wallet,” “wallet passes” or “wallet card” or “mobile wallet passes”), describes content or information in the form of a wallet item or pass stored in the Apple Wallet or Android Pay apps. Think of it as the digital equivalent of all the everyday things included in a physical wallet like loyalty cards, coupons, business cards, tickets, credit cards and more. A big benefit of a mobile wallet is that it’s rarely forgotten because i